Google Adsense

Did you know that you can use Google's keyword research tool which suggests keywords "related" to the term/phrase you enter. Also it shows you relative search volume by month and comparatively.

Give it a try here. It's free and no account is required to use it:
https://adwords.google.com/select/KeywordToolExternal

With Site Related Keywords, the tool tells you what AdSense thinks your site is about and then related keywords.

Generate Ideas with the Free Keywords Tool

Thinking of keywords can be quite difficult. How are you suppose to know what people are searching for... right? Well, you're in luck, as the Free Keyword Suggestion Tool can provide some much needed assistance to this mundane task.

Just type in a term and pick a geographic market (the U.S. is the default option). Then the tool will try to tell you how many searches are performed for it and some related terms on a daily basis:
https://freekeywords.wordtracker.com/

Google Trends

Have you ever wanted to see relative search volume over time plus some demographics on Google? With Google Trends you can compare multiple phrases by entering several phrases separating the words/phrases by using a comma.

Give it a try at: http://www.google.com/trends

Personalization of Search

When your search engine rankings fluctuate, or even if your site drops from the rankings, don't panic. Understand that these things happen in this industry, and they WILL happen to you.

They happen to all of us.

What you DON'T want to do is make any changes to your Web pages because of fluctuations in the rankings or because your site drops out of the rankings. Step back and wait to see what happens.

Watch the industry. Read the news.

In all likelihood, your pages will reappear right back where they should be (or close to those rankings), if you haven't done anything wrong (such as using spam). Fluctuations in rankings are normal.

Remember that this year, rankings in the traditional sense will be far less important because of the "personalization of search."

Far too many people PANIC in the short term, when they would be wiser to just take it easy and not start making changes so quickly. Just a word to the wise!

KEI Observation Deck

When is the last time that you checked the KEI Observation Deck for some free keyword observations?

http://www.KEIobservationDeck.com

Be sure to check the archives too - it's free!

Wordtracker for Keyword Research

Are you aware of your customer's "high interest" topics?

How much are you allowing yourself to explore outside of the "keyword hunt" mindset?

It's not just "keywords" or "keyword phrases" but are you tapping into the customer's marketplace needs and interests?

You can use Wordtracker to explore the worlds's searching behavior and build that content which truly satisfies one of the customer's needs.

Read Wordtracker Magic http://www.wordtracker-magic.com

SEM Tool Bar

Dealing with concerns related to search engine marketing can be difficult, but when it comes to gathering stats, it doesn't get much easier than having them surface while you surf. And the SEMToolBar provides just that service. This toolbar shows up at the top of an open browser window, and the official description explains, "Transformed search engine results pages (SERPs) display keyword demographics and statistics at the top, and the results are numbered and annotated with useful data and links (such as PageRank, backlinks count, pages indexed,l ast cached date, a cached text link and more)."

http://www.seotools.com/semtoolbar/