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If you have specific URLs you want to optimize for SEO, then try using GoRank. This tool allows you to input specific URLs and various keywords; then provides an in-depth analysis. The tool also provides feedback for other elements of your website.
http://www.gorank.com/analyze.php
Need help with more than just coming up with keywords? Keyword Pad is an advanced keyword generation tool with many features. This tool helps you come up with keywords, and also allows you to clean keyword phrases, search and replace, and merge and export keyword lists.
http://www.goodkeywords.com/keyword-pad/
If you're looking for an example of your website, with a perspective that can greatly help its performance, then try using this Search Engine Spider Simulator. This allows you to strip away everything a search engine spider doesn't see, providing insight into keyword usage and volume.
http://www.webmaster-toolkit.com/search-engine-simulator.shtml
If "content is king" then you have to find topics related to your website to write about. This is easier said than done; try using Google Freebase Tool. This allows you to cross-link data, and find shared traits among various keywords, providing you much needed content.
http://www.internetmarketingninjas.com/google-freebase-tool/
Your website should have more than one keyword driving traffic to it from search engines. With wordtracker, you can search for keyword variants and the results will be provided back to you; sorted by the volume of searches. This will allow you to pick keywords which garner a lot of attention.
https://freekeywords.wordtracker.com/
