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It's rare that a website is 100% optimized. It's very easy to look over many optimization errors, which is why SEOAnalyzer is a great tool to make sure you're doing everything possible to maximize your site's SEO.
http://seo-analyzer.org/
MailChimp is an extensive email tool that allows you to create newsletters, then send the newsletter to your entire contact list. The creation process is easy, and doesn't require strong design skills to utilize. Its comprehensive toolset guides you from creation to distribution.
http://mailchimp.com/
