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If you're wanting to research competition or would like to compare your own websites, then use this Side-by-Side SEO Comparison tool. This allows you to compare the major SEO factors across five different websites. You can view them together, providing added insight on how to improve your campaign.
http://www.internetmarketingninjas.com/seo-tools/seo-compare/
The AdSense Calculator helps Google AdSense affiliates understand what
affects their earnings by letting them experiment with values.
It also allows Google AdSense users to take their current statistics
and calculate how much they can expect to earn daily, monthly
and yearly. Site owners who are considering implementing AdSense
on their site(s) can also use this tool to estimate what results
they are likely to see.
http://www.seochat.com/seo-tools/adsense-calculator/
If you've created a long list of keywords and keyword phrases for your website, there's still a chance you've missed out on keywords and phrases that can help you with your SEO. This Search Combination Tool will take the main phrases of your site, what you've paired them up with, then come up with other phrases you can use.
http://www.internetmarketingninjas.com/search/
The robots.txt file is the first thing a search engine crawls when it visits your site. This directs the spider where it needs to go, while blocking it from certain areas if need be. With this Robots.txt File Generator, you can create this ever important document in a matter of seconds.
http://www.internetmarketingninjas.com/seo-tools/robots-txt-generator/
Analyzing traffic to your website can be a trying proposition without the right tools. With this Google URL Builder, you can keep up with links to your website from a wide variety of places. This tool will allow you to see where your marketing campaigns are succeeding and where they are behind, providing you the information needed to make improvements:
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867