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If there's a particular keyword/phrase you're looking for your website to improve upon in terms of SEO, try this SEO Keyword/Phrase Analysis tool. It provides insight for all sorts of content elements, along with technical improvements.
http://www.reactionengine.com/
Ghostery is a browser add-on available for Chrome, Firefox, IE, Opera, and Safari. With it, you can detect when your browsing is being tracked. It will then show you who's tracking you, along with information about the company. You can then choose to block the service or choose other options moving forward.
http://www.ghostery.com/
SocialOomph is a neat web tool that provides a host of free and paid
productivity enhancements for social media. You can do a lot with the
site which includes functions for Facebook, Twitter, LinkedIn, Plurk and
your blog. There are a ton of useful Twitter features like scheduling
tweets, tracking keyword, viewing mentions and retweets, DM inbox
cleanup, auto-follow and auto-DM features for new followers. Social
Oomph will auto-follow any new follower of yours on Twitter if you like,
which could save you a ton of time if you normally like to reciprocate
follows. Social Oomph is so effective at increasing social media
productivity.
https://www.socialoomph.com/
It's rare that a website is 100% optimized. It's very easy to look over many optimization errors, which is why SEOAnalyzer is a great tool to make sure you're doing everything possible to maximize your site's SEO.
http://seo-analyzer.org/
MailChimp is an extensive email tool that allows you to create newsletters, then send the newsletter to your entire contact list. The creation process is easy, and doesn't require strong design skills to utilize. Its comprehensive toolset guides you from creation to distribution.
http://mailchimp.com/
If you've been having trouble optimizing your site(s) for search engines, SEORobotics is a great tool to find out where you need to make improvements. The report provides you a score, which you can then breakdown further to see where you can make improvements. It provides metrics on everything from PageRank, load time, backlinks, meta tags, and more:
http://www.seorobotics.org/
Seoptimer is a comprehensive toolset which allows you to make improvements to your website, improving SEO, social media presence, and site usability. It's a simple, easy-to-use tool that provides feedback in a matter of seconds.
http://www.seoptimer.com/
