If "content is king" then you have to find topics related to your website to write about. This is easier said than done; try using Google Freebase Tool. This allows you to cross-link data, and find shared traits among various keywords, providing you much needed content.
http://www.internetmarketingninjas.com/google-freebase-tool/
http://www.internetmarketingninjas.com/google-freebase-tool/
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