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Social media is a big part of marketing these days. Keeping track of when your your product or service is being discussed is important. Twilert is a free Web app that notifies you when someone tweets about your brand or product, or any keyword you are interested in. You can even schedule the time of day you would like to receive these alerts.
http://www.twilert.com/
Want an easy way to see what people are saying about your site or product on Facebook, Twitter, Digg and more? SocialMention is a social media search engine that will help track of all your mentions on the web. Just type in the site, product or keyword and this tool will display all kinds of information including top keywords, users, sources and more. It will also show direct links to the most recent posts on various social networks.
http://www.socialmention.com/#